Grado means “degree” in Italian. It reminds us to see designs from new perspectives, to pursue a simple and natural style, to design furniture that are related to daily life closely. We try to bring furniture back into the nature of : a houseware”, a friendly object like something from the old days.

Grado hopes that each products has its own unique story, transmitting our pursuit of quality and thinking about design. We cares about your work, so much as it cares about your life. Our products are oriented to the needs of users and provide them with abundant recreation opportunities through creating friendly space and offering rich categories.

Grado has transitioned from designing for others to independent design and production, driven by the belief that design should reflect the story of those who inhabit the space. With meticulous care in product creation, their designs embody originality and authenticity. They see design as a seed meant to flourish, shared and integrated into everyday life rather than worshiped from afar. This approach prioritizes inclusivity and accessibility, enriching the lives of those who interact with their products.